Tonic Communications has promoted general manager Georgia Coleman to managing director.
Effective immediately, Coleman will oversee the agency’s newly-established hubs in both Australia and New Zealand, fostering innovation across all its communications capabilities while further expanding Tonic’s team.
Drive growth and expansion
Parent company Attivo ANZ’s CEO Sue Squillace says: “Georgia has done an amazing job growing Tonic’s business in both markets building capabilities, scope and footprint.
“She led a strong expansion of services into Australia, using her previous experience across both markets, while working alongside Attivo’s brand and media agencies on recent projects for RSPCA, Bosch, Arla Foods and Women’s Asian Cup 2026.
“We are incredibly proud of the new business growth she has achieved and have no doubt that as MD she will take Tonic to even more success in the future,” Squillace adds.
Continue the momentum
Coleman says: “I’m incredibly proud of the team we’ve built and the partnerships we’ve formed since launching Tonic.
From day one, our focus has been on delivering work that earns attention and creates real, lasting impact.
“Stepping into the MD role is about continuing that momentum – growing our people, strengthening our trans-Tasman footprint and ensuring Tonic stays as the agency that clients trust for strategic thinking, innovative ideas and genuine heart.”
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