Independent media agency Together has appointed Manjit Singh as general manager – activation and product.
Singh joins Together as a programmatic and performance media leader, bringing more than 15 years’ experience driving innovation, efficiency and effectiveness across digital media.
He has also held senior roles at WPP Media, FCB and Foresight Digital, most recently as head of biddable at WPP Media, overseeing biddable media operations and capability development across multiple agencies.
Instrumental in the next phase
In his new role, Singh will lead Together’s activation team, spanning both Auckland and Wellington.
His remit covers cross-channel performance delivery, programmatic and search, while also accelerating the agency’s biddable product innovation, advancing automation, analytics and intelligent trading models.
“We’re thrilled to welcome Manjit into this key leadership role,” says Suraj Barnawal, Together’s chief innovation and technology officer.
“His deep expertise in programmatic and performance media, coupled with his proven ability to build and inspire high-performing teams, will be instrumental as we enter our next phase of growth.
As the lines between media, data, and technology continue to blur, Manjit’s technical depth and strategic vision will help evolve how we activate media, ensuring Together remains at the forefront of intelligent, data-driven and AI-empowered delivery across ANZ.”
An ideal environment to push boundaries
“I’m really excited to join Together at such a pivotal moment in the media landscape,” says Singh.
“The agency’s commitment to innovation provides the perfect platform to elevate our craft through intelligent automation and cutting-edge products.
“The agency’s independence and forward-thinking approach create an ideal environment to push boundaries and shape the future of media activation in New Zealand,” he adds.
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