Stuff Group has appointed commercial strategist Anne Lipsham to the new role of director of trade marketing for Stuff Digital.
Currently the chief strategy officer – media for FCB New Zealand, Lipsham has been with the agency for the past 21 years, rising from media director to head of strategy and into her current role over that time.
Lipsham has extensive experience in B2B media and communications strategy and planning, having worked with many of New Zealand’s major corporate brands. She has led FCB’s awards programmes, contributed to new business development, overseen stakeholder engagement initiatives and is a well-known contributor within industry bodies.
Strategic guidance
Stuff Digital commercial director Jaana Collins says: “This is an exciting and pivotal time for the Stuff Digital growth journey and I am thrilled to have Anne’s strategic knowledge and direction on board to help us harness our opportunities ahead.”
Lipsham says she has watched Stuff’s evolution over the past five years since Sinead Boucher’s MBO and is thrilled to be joining the team in a new role reporting to Collins.
“I’ve admired Stuff’s trajectory and values from afar including their uncompromising focus on independent, trusted journalism,” she says. “I’m stoked to now be joining the commercial team, a great bunch of humans, to help showcase the true value of advertising with Stuff.”
Lipsham begins her role in the New Year.
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