Keeping your customers happy is about to get much easier for Kiwi businesses, with high-tech rewards and promotions platform iGoDirect.
Forget coupons, catalogues and arcane reward points calculations, iGoDirect is revolutionising the rewards sector by bringing together loyalty, incentives, payments and rewards all in one place.
It’s also the only company in New Zealand offering web-to-wallet technology, which transfers rewards instantly to an employee’s or customer’s Apple or Google Wallet.
The web-to-wallet experience transforms how brands connect with customers. Instead of waiting for physical cards or redemption codes, recipients receive their reward instantly, right into their digital wallet. It’s fast, seamless and unmistakably branded, turning every reward into a real-time moment of delight. For marketers, it’s not just convenient, it’s a whole new engagement channel that merges reward, brand and emotion in one tap.
Having led innovation in the Australian market for more than 25 years, iGoDirect is no stranger to disruption. The company introduced branded prepaid Visa cards to Australia back in 2004, a move that redefined how brands engage with their customers.
Founder and managing director Pat Dalton says iGoDirect wants to empower businesses on this side of the Tasman.
“Over the past few years, we’ve developed cutting-edge gift card technology that we’re now bringing into the New Zealand market. We see a real opportunity to deliver more innovation and flexibility for Kiwi brands,” Dalton says.
Your brand goes here
Dalton says another issue with the incumbent gift card providers in New Zealand is that their name appears first on branded gift cards, ahead of the name of the brand using them.
“We are the engine room. We make all the parts work, but we also make sure that the customer’s brand is front and centre during the whole customer journey.”
iGoDirect is a licensed Visa issuer and AFSL (Australian Financial Services Licence), NZFSL holder and partner with ASB. Dalton says they have been developing their technology, credentials and toolbox to allow brands to use just one supplier for all aspects of their loyalty, cash back, incentive and rewards programmes.
“With our Visa credentials, a reloadable, fully branded card can be issued and added to a phone in minutes. Members can ‘earn and burn’ directly with participating merchants, with no need for separate platforms, gift card providers, or communications engines. We handle it all,” Dalton explains.
The iGo single load or reloadable Visa sent straight to a recipient creates direct reward or payment with a much enhanced relevance, especially with the sender brand and artwork identified as the sender of that reward.
Versatile uses
Retailers love loyalty schemes, but iGoDirect’s platform extends far beyond retail, helping brands across events, FMCG and trade marketing connect rewards directly to customer behaviour.
At the 2023 Fifa Women’s World Cup, iGoDirect enhanced Visa’s fan engagement with digital memorabilia gift cards and instant offers for event attendees, a technical innovation that Visa itself recognised as exceptional.
One of the platform’s standout capabilities is its geo-targeting technology, which enables
brands to deliver location-based rewards and offers in real time.
From Asahi’s on-premise promotions to Great Northern’s on-pack campaigns, iGoDirect can pinpoint rewards to specific venues, time slots or purchase locations – creating instant engagement exactly where and when it matters.
The same technology and data-driven approach also power iGoDirect’s trade marketing programmes, such as its long-running partnership with one company, which rewards customers through quarterly performance-based incentives.
“iGoDirect helps a national automotive brand strengthen and grow quarterly trade spend through a data-driven rewards programme. Once participants hit their targets, their points convert into cash value on reloadable Visa cards, ready to spend anywhere. The brand also receives in-depth insights into spend categories and usage patterns, allowing the brand to continually refine its incentive strategy.”
Dalton says in the current economy there is a clear focus on ‘retain and nurture’ rather than acquisition, including a strong uptake of ‘refer a friend’ programmes. Although acquisition campaigns using iGo Visa products are a key user case.
NZ’s corporate gift card market is experiencing strong growth – projected to reach $ 2.25 billion by 2028. But Dalton says iGoDirect is much more than just a rewards tool.
“Our platform is a powerful marketing and communications engine. Every card activation happens via SMS or email, creating a branded digital touchpoint that strengthens engagement and extends the customer journey.”
The post Digital rewards made simple with iGoDirect appeared first on stoppress.co.nz.