The Marketing Club has announced a new partnership with trans-Tasman marketing consultancy Art of the Possible.
The two organisations say the partnership aims to address a growing disconnect in the market: experienced marketers seeking meaningful work, and businesses needing proven talent they can plug in quickly – without the cost or risk of agencies or permanent hires.
Tangible support
Founded by Chanel Clark, The Marketing Club is a 15,000+ strong community spanning New Zealand and Australia. It was set up by Clark to empower marketers to thrive through connection, capability and opportunity.
Art of the Possible, founded in Australasia by Adam Brami, uses a lean model. It assembles bespoke teams of senior specialists around each client brief, embedding them in businesses on a project or fractional basis.
Under the new partnership, The Marketing Club members who opt in will become eligible for relevant project-based and fractional opportunities flowing through Art of the Possible’s client pipeline, with talent matched based on skill set, category experience and availability.
Opportunity for the community
Clark says the partnership was about turning community into tangible opportunity.
“We’ve always said our purpose is to empower marketers to thrive – and that means more than just inspiration or connection.
“Right now, many incredibly capable marketers are navigating a tough job market, while businesses are crying out for senior expertise they can actually afford and access quickly.
“This partnership with Art of the Possible allows us to actively connect those dots – helping our members access real work, and helping businesses get the experience they need without unnecessary friction,” says Clark.
Bridge the gap
Brami adds that the partnership reflects a broader shift in how modern marketing work is being delivered.
“Businesses don’t need more overhead – they need the right expertise, at the right moment, applied to the right problem. At the same time, there’s an enormous amount of senior marketing talent sitting under-utilised or between roles.
“This partnership allows us to move quickly, scale intelligently and match experienced marketers directly to real business challenges – without the fluff, inefficiency or cost structures that have weighed the industry down for years,” he says.
The partnership launches on February 10 across New Zealand and Australia, with both organisations planning to share insights, case studies and outcomes with the industry as it evolves.
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