Westpac NZ has launched a playful Chopper Appeal via Goldilocks – its dedicated agency model created by Omnicom Oceania.
The new campaign highlights that the chopper can only come to the rescue if people power is behind it.
Rolling out this week the campaign is spearheaded by a 60” hero TVC, and supported by 30”, 15” and 6” cutdowns, plus OOH, digital, and social activity. A dedicated social idea will also launch in coming weeks as part of the Chopper Appeal, followed by broader brand work.
Working together
The hero film directed by Daniel Warwick from Scoundrel shows how something as seemingly inconsequential as a two-dollar bake sale cake can contribute to something bigger, like the Westpac chopper.
In the film, the chopper is made entirely from humans, and without the aid of AI.
Goldilocks CCO, Dan Wright says, “Like so many other categories, the banking category is yearning for something new. We’re starting with a new way to remind people of the phenomenal things we can do together. We hope they love it, but most of all, we hope they get together to help make this critical life-saving service possible – especially Jeff.”
Westpac NZ CMO, Sarah Williams adds: “When our agency partner Goldilocks suggested building a rescue helicopter made of real people to show that if we all work together, we can create something bigger, our team were all in. The result is phenomenal and I can’t wait to see the impact the campaign has.”
Westpac NZ has sponsored the chopper for over 40 years.
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