Programmatic

Ready Gamer Mum launches on TVNZ 2 and TVNZ+

New format reality show Ready Gamer Mum has landed on TVNZ 2 and TVNZ+

It first screened on May 14 at 7.30pm.

The show pits the best young gamers of their generation against each other in a winner takes all competition. The catch? The only person who can touch the controller is their mum.

The mums must level up

Hosted by Mai Morning Crew radio personality Tegan Yorwarth, Ready Gamer Mum is centred around familial relationships. The competition flips the parent-child dynamic on its head, as the children become the teachers, and the mums must level up. 

But it’s not all about the controller, the teams must step away from the consoles to compete in Side Quests commentated by comedians Brynley Stent and Tony Lyall. These real-life challenges are inspired by each episode’s game and give players the chance to earn game-changing time advantages.

Compete to win cash

On the first episode, the teams are faced with Tony Hawk Pro Skater 3+4, as the gamer kids must train their mums how to kick, flip and ollie their way to the top of the table.

Ten Kiwi gamers and their mums have been selected from across Aotearoa to compete to win a cash prize of up to $ 50,000. 

Ready Gamer Mum is an original format developed by SPP from an idea by Tom Hutchison and is represented internationally by All3 Media. 

The show was made with the support of major partner McDonald’s and programme partners, Noel Leeming, Spark Game Arena, rova and Berocca.

Local content matters

Commenting on the show format, Angela Spain, Omnicom Media content’s managing director says, “Ready Gamer Mum delivers feel good family entertainment and through our partnership with South Pacific Pictures, TVNZ and the commitment from our clients. It’s a great example of collaboration to create local content, produced by Kiwi for Kiwi. The team have created thoughtful show integration for the brands involved, while maintaining a highly entertaining format. We’re looking forward to audience feedback.” 

TVNZ GM of growth & partnerships Rebekah Gierlinska adds: “Local content matters because it reflects our stories, our people and the moments that bring New Zealanders together. Ready Gamer Mum is a great example of how new ways of working together can produce authentic, innovative content that truly connects with Kiwi audiences.”

SPP managing director Andrew Szusterman says the collaboration with Omnicom Media, their clients and TVNZ has seen a transformation of the pathway to funding shows.

“The opportunity for those clients to leverage their association with additional content specifically made for their platforms, shows that investing in local programming gives you brand exposure that you can’t get from traditional advertising.”

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