AUCKLAND, Today: Seven new faces are joining The Lab, with the Australian insight and strategy agency strengthening its behavioural science and quantitative research teams as demand for its expertise continues to grow.
The appointments bring a mix of local and international experience across marketing science, brand strategy, analytics and applied psychology, alongside the return of two senior strategists from overseas.
Blake Falcongreen, Mason Whitmore and Joe Ahie join quantitative research, while Maddy Chambers and Olivia Dell strengthen behavioural science. Georgie Jeffries and Alex Marsh complete the line-up, returning to The Lab after working abroad.
Falcongreen joins as Senior Strategist after working with STRAT7 Incite in the UK and Ergo Strategy in Sydney. Whitmore arrives from Adelaide’s Ehrenberg-Bass Institute, where he spent four years, most recently as Marketing Scientist.
Ahie brings a New Zealand connection, having previously worked at The Research Agency (TRA), progressing from Insights Executive to Consultant before joining The Lab as Strategist.
Chambers joins as Strategy Director from alt/shift/, bringing experience in behavioural science and brand strategy. Dell arrives as Behavioural Strategist after nearly six years with Hummingbird Insight, most recently as Senior Research Manager.
Our recent Australia Project work has revealed significant shifts in how Australians are thinking, behaving and making decisions, from everyday choices to some of the biggest decisions in their lives.” – Neale Cotton, Co-founder and CEO, The Lab
Meanwhile, Jeffries returns to Melbourne after three years in the UK, while Marsh rejoins the Sydney team following a year in France. Both return as Senior Strategists.
Melbourne will be home to Falcongreen, Whitmore, Chambers and Jeffries, with Dell and Marsh based in Sydney and Ahie in Brisbane.
The Lab Co-founder and CEO Neale Cotton says the agency’s recent Australia Project research highlights just how much consumer behaviour is changing.
“Our recent Australia Project work has revealed significant shifts in how Australians are thinking, behaving and making decisions, from everyday choices to some of the biggest decisions in their lives.”
Cotton believes bringing different perspectives together will help clients better understand those changes and make more confident decisions.
The expanded team will support The Lab’s work across finance, sport, FMCG, beverages and government, adding more research and behavioural expertise to its strategy offering.
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