Among the most salient findings in the 31-page report:
– 51% of survey respondents justify their use of ad blockers because they want to be in control of their own Web experience;
– 83% agree that it’s just the obnoxious ads they want to block;
– 77% say they want to filter ads rather than block them;
– 63% of non-ad block users nonetheless say that ad blocking has had a positive impact on consumers’ web experience;
– 57% say that search engine ads are actually valuable and useful;
– 45% of US respondents have paid for web content
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