Ninety-five percent of marketers have changed their 2020 marketing plans since March, according to a Dentsu Aegis Network survey, reflecting just how acutely the pandemic has heightened the need for flexibility. “It’s either been an optimization, a budget cut, a budget increase or shifting money throughout the year to better match new consumer behaviors,” said… Continue reading »
The post Dentsu: On The Road To Recovery, Marketers Look For Agility appeared first on AdExchanger.
