This is the sixth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment and ActionIQ. Everyone and their mother operates a customer data platform (CDP) nowadays. And that crowding obscures the actual purpose of a CDP, said James McDermott, co-founder and CEO of the CDP Lytics. “If Tealium, Segment,… Continue reading »
The post Lytics: How An OG CDP Distinguishes Itself In a Crowded Category appeared first on AdExchanger.
