Programmatic

The IAB Tech Lab Sunsets DigiTrust, As Third-Party Cookies Turn To Dust

The IAB Tech Lab is shuttering the DigiTrust cookie-sharing program as of the end of July, the group said Wednesday. DigiTrust was a platform for SSPs and publishers to sync cookies with DSPs, thus improving match rates and web latency. The non-profit org spun out of an IAB working group in 2014, and the IABContinue reading »

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