Unlike the 2008-2009 recession which had a similar impact across all businesses, the economic effects of the coronavirus pandemic has been more hit-or-miss – and it has mostly missed digital advertising. While some businesses like brick-and-mortar retail dwindled, others adapted and grew as ecommerce surged. In media, sheltering-in-place created skyrocketing consumption on digital video and… Continue reading »
The post US Ad Market To Decline 4% to 8% In 2020 – With Political Ads, SMBs And Digital Providing Relief appeared first on AdExchanger.
