CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad spend...
SMBs
AI-enabled advertising could reduce ad loads on pages; Jimmy Kimmel is (still) causing a stir; and Microsoft is building an...
Advertisers want more curated inventory and programmatic deals, especially for CTV campaigns. And Magnite is reaping the benefits – but...
Snapchat probably isn’t the first thing you think of when you hear “CRM,” but Snap is trying to change that....
The Connected Commerce Council (CCC), a lobbying organization based in Washington, DC, hosted a virtual press conference to spotlight small...
It’s like ChatGPT, but for ads. AdGPT, a startup that uses AI to automatically create hundreds of ads across Facebook,...
Publishers are eager to work with big agency holding companies, but small and midsize brands (SMBs) get less publisher love,...
Self-serve CTV ad platform Vibe.co announced its $ 22.5 million Series A round, which it will use to bolster its...
X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad...
Social media platform X, formerly Twitter, will target more small and midsize businesses (SMBs) to win advertising following owner Elon...