Advertisers want more curated inventory and programmatic deals, especially for CTV campaigns. And Magnite is reaping the benefits – but not to the extent that investors were hoping to see. The SSP beat its own Q2 revenue guidance thanks to growing demand for programmatic CTV activation and partnerships with big-name streamers, CEO Michael Barrett told […]
The post Magnite Targets CTV, SMBs And Google’s SSP Market Share appeared first on AdExchanger.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index