Comms Council celebrates 12th year of advertising course

The Comms Council celebrated another successful year of its Foundations of Advertising Media Course with a night of particpant presentions.

Now in its 12^th year, the Course took on a new format this year.

In partnership with Auckland University of Technology, participants from 16 agencies participated in a three-day immersive experience, which included presentations from industry experts, real-world case studies and interactive exercises.

The course is designed to provide participants with a comprehensive understanding of the advertising and media landscape beyond the borders of their own agency, says the Comms Council.

Cause for celebration

The 37 course participants have subsequently been working in groups to deliver assignments designed to challenge and display their critical thinking, communication skills and teamwork. On August 5, they presented their work to managers, peers and a judging panels.

The presentations were outstanding and cause for celebration, says the Comms Council.

Bright minds

Dan Fastnedge, advertising and brand creativity lecturer at Auckland University and course leader, summed up the experience: “We’ve had a stellar group of bright minds come together from 16 different agencies, not just to learn, but to share, question and dive into all things advertising with some of the best in the business. It’s been a whirlwind of ideas, insights and plenty of lively discussions that pushed the boundaries of what advertising can be.”

The Foundations Course is regarded as one of the most valuable and effective professional development opportunities for those with fewer than two years of experience in the industry, Fastnedge adds. The course not only provides a thorough grounding in the core disciplines of advertising and media, but also creates opportunities to build relationships and friendships that can last a career.

Dates for next year’s course will be released shortly.

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