In-housing programmatic has gone from a nascent trend to the norm as brands seek more control over their first-party data. Sixty-nine percent of brands have either partially or completely moved programmatic buying of display, video and/or CTV in house, according to a 2020 survey conducted by the IAB and Accenture Interactive across the US, European… Continue reading »
The post No Longer The Exception: 69% Of Brands In-House Programmatic appeared first on AdExchanger.
