Programmatic

Havas Media Is the First Agency to Join Prebid

Marketers will now have a larger voice in Prebid, a coalition of ad-tech companies that standardizes programmatic monetization. Havas Media Group is the first media agency to join the coalition’s ranks. Prebid is mostly made up of sell-side ad-tech companies and publishers, so adding a buy-side member can help guide the design and implementation of…
Adweek Feed