Programmatic

Cox Automotive Sends $126 Million US Media Account to Hearts & Science

Cox Automotive has appointed Omnicom Media Group’s Hearts & Science as U.S. media agency of record, tasking the agency with handling all media buying and planning for its Autotrader and Kelley Blue Book brands. The appointment follows a review launched last December that included incumbents MDC’s Assembly and Dentsu Aegis Network’s 360i, according to a…
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