Programmatic

Back-to-School TV Ad Spend Plays Hooky in 2020

Key Insight: The dip in back-to-school spend highlights how Covid-19 continues to disrupt the TV ad marketplace in complicated ways. For many kids in the U.S., this year’s back-to-school season will be marked by a return to video lessons and at-home instruction, not classrooms. And as reliable back-to-school advertisers prepare for a very different academic…
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