This ain’t no papercut. Roughly 6.6 million United States households will cut the cord this year, according to eMarketer’s latest forecast on pay TV trends, released Monday. That’s a 7.5% year-over-year decline, the biggest drop eMarketer has observed. And the picture doesn’t get much rosier for broadcast TV. By 2024, more than one-third of all… Continue reading »
The post Not A Good Year For Pay TV: More Than 6 Million US Households Will Cut The Cord In 2020 appeared first on AdExchanger.
