March 28, 2024

Programmatic

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Not A Good Year For Pay TV: More Than 6 Million US Households Will Cut The Cord In 2020

This ain’t no papercut. Roughly 6.6 million United States households will cut the cord this year, according to eMarketer’s latest forecast on pay TV trends, released Monday. That’s a 7.5% year-over-year decline, the biggest drop eMarketer has observed. And the picture doesn’t get much rosier for broadcast TV. By 2024, more than one-third of allContinue reading »

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