AUCKLAND, Today: Kiwi adman Vaughn Davis’s second book, Covid Schmovid – 19 Ways to Make your Small Business Boom hands out useable advice without the usual cant or cliché.
It’s an easy read – thanks to a clean presentation, garnished with the author’s landmark dry wit.
This softcover 162-pager is a well planned and presented collection of smart, original (and inexpensive) ideas, aimed squarely at stores and small businesses.
The provocative chapter headings give a glimpse of what’s within …
- Good old email
- Steal
- Find an ad agency
- Wave the flag
- Dip your toe in the Facebook pool
- Take the free space
It’s already received a couple of thoughtful reviews …
- Vodafone NZ enterprise director Lindsay Zwart: “Practical tips on how to embrace and thrive in the ‘new normal’ from one small business owner to another.”
- And Buy NZ Made ceo Ryan Jennings: “Packed with actionable insights for Kiwi businesses owners to be seen and sell to Kiwis and the world.”
Vaughn Davis owns K-Rd ad agency The Goat Farm. He’s written business articles for the NZ Herald, Stuff, NBR, Idealog and M+AD Daily.
Before the ad world came calling, he was a pilot in the RNZAF.
Covid Schmovid is his second book. His first, Tweet This Book, is available via Amazon Kindle. His next book, Ideas for Sale – a retail taxonomy, will be published in late 2020.
Covid Schmovid costs $ 24.99 (“with the $ 24 going to my NZ-based printer/designers/distributor/retailers and the .99 going to me!”).
- You can buy it at Whitcoull’s, Paper Plus and many independent bookshops. Bulk orders (“if people want a bunch for their clients”) via www.bookreps.co.nz
- More here: tgf.co.nz/covid-schmovid
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