AUCKLAND, Today: Kiwi adman Vaughn Davis’s second book, Covid Schmovid – 19 Ways to Make your Small Business Boom hands out useable advice without the usual cant or cliché.
It’s an easy read – thanks to a clean presentation, garnished with the author’s landmark dry wit.
This softcover 162-pager is a well planned and presented collection of smart, original (and inexpensive) ideas, aimed squarely at stores and small businesses.
The provocative chapter headings give a glimpse of what’s within …
- Good old email
- Steal
- Find an ad agency
- Wave the flag
- Dip your toe in the Facebook pool
- Take the free space
It’s already received a couple of thoughtful reviews …
- Vodafone NZ enterprise director Lindsay Zwart: “Practical tips on how to embrace and thrive in the ‘new normal’ from one small business owner to another.”
- And Buy NZ Made ceo Ryan Jennings: “Packed with actionable insights for Kiwi businesses owners to be seen and sell to Kiwis and the world.”
Vaughn Davis owns K-Rd ad agency The Goat Farm. He’s written business articles for the NZ Herald, Stuff, NBR, Idealog and M+AD Daily.
Before the ad world came calling, he was a pilot in the RNZAF.
Covid Schmovid is his second book. His first, Tweet This Book, is available via Amazon Kindle. His next book, Ideas for Sale – a retail taxonomy, will be published in late 2020.
Covid Schmovid costs $ 24.99 (“with the $ 24 going to my NZ-based printer/designers/distributor/retailers and the .99 going to me!”).
- You can buy it at Whitcoull’s, Paper Plus and many independent bookshops. Bulk orders (“if people want a bunch for their clients”) via www.bookreps.co.nz
- More here: tgf.co.nz/covid-schmovid
Share this Post
The post Little Red Book appeared first on M+AD!.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs