When gyms closed during the lockdowns, demand for at-home exercise equipment increased. Nautilus, which owns a portfolio of home gym brands, including Bowflex and Schwinn Fitness, experienced a nearly 94% increase in net sales in Q2. “It was one of our best quarters ever,” said Becky Alseth, VP of marketing and direct at Nautilus. In… Continue reading »
The post Bowflex Energizes Its Targeting To Reach New Audiences Hungry For Home Fitness appeared first on AdExchanger.
