Programmatic

Snapchat Plans to Double Its NBA Content for the 2021 Season

Snapchat is gearing up for what will hopefully be a return to a somewhat normal National Basketball Association season following the last campaign’s 141-day pandemic-forced shutdown before crowning the Los Angeles Lakers as champions in the bubble in Orlando, Fla. The NBA Draft will jump-start the 2021 season Nov. 18, followed by the tipoff of…
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