This week on The Big Story, we talk about measurement. Wait, don’t go. We’re going to dive into the topic of measurement by focusing on two exciting new areas: podcasting and addressable TV. On Tuesday, Spotify bought podcast ad tech company Megaphone (once known as Panoply) for a reported $ 235 million. The ability to measure… Continue reading »
The post The Big Story: Measure For Addressable Measure appeared first on AdExchanger.