Programmatic

The Big Story: Measure For Addressable Measure

This week on The Big Story, we talk about measurement. Wait, don’t go. We’re going to dive into the topic of measurement by focusing on two exciting new areas: podcasting and addressable TV. On Tuesday, Spotify bought podcast ad tech company Megaphone (once known as Panoply) for a reported $ 235 million. The ability to measureContinue reading »

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