The deals shows capital is rotating out of the application layer and into the signal layer. Adweek Feed
Measure
Publishers and brands alike are scrambling to show up in AI search responses, and to be described in their preferred...
Nielsen wants to make it easier for media buyers and sellers to tell when multiple viewers are watching something together....
It has long been understood that brand is advertising’s most powerful driver of growth. Yet, in a marketplace worth more...
You just launched a new campaign across multiple channels, from search to social. Perhaps you’ve gone out on a limb...
Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their...
It’s hard to manage what you can’t measure. Which is why the WFA’s Global Alliance for Responsible Media (GARM) and...
Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers?...
Consumer health care company Haleon may be the first brand to use attention metrics to measure the quality of inventory...
Customer choice is endless and acquisition costs are at an all-time high, so it makes sense that marketers are turning...