The benefits of technology are seemingly endless. Yet despite the many doors that smart TVs will open in the years...
Measure
Retracing the customer journey from impression to transaction is the holy grail of marketing attribution. But consumer behavior is messy....
Connected TV isn’t always the superhero. Sometimes, it’s the sidekick. On Wednesday, AppLovin-owned mobile measurement platform Adjust launched a product...
People don’t just watch TV sitting on the couch (or, well, lying in bed). Sometimes they go outside. On Thursday,...
Even though the world began to open up and people started going outside more in 2021, consumers are still streaming...
C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will...
Even cultural moments can come down to a science. At least that's what audience intelligence platform Pulsar and "global generosity...
Imagine the headaches inflicted on TV advertisers as they try to onboard and match audiences across each different programmer’s linear...
TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based...
This week on The Big Story, we talk about measurement. Wait, don’t go. We’re going to dive into the topic...