Retracing the customer journey from impression to transaction is the holy grail of marketing attribution. But consumer behavior is messy. In today’s hybrid retail environment, customers can window shop in person or comparison shop online before completing their purchase in a store or on the internet. Or they partake in “buy online, pick up in… Continue reading »
The post To Measure Hybrid Transactions, Opted-In Location Data Is Getting A Dose Of AI appeared first on AdExchanger.
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