The benefits of technology are seemingly endless. Yet despite the many doors that smart TVs will open in the years ahead, they won’t – by themselves – provide the media industry with an accurate view of who’s using them, writes Jonathan Wells, SVP of data science at Nielsen.
The post Big Data From Smart TVs Isn’t Enough To Measure Audiences appeared first on AdExchanger.
More Stories
The FTC’s Amazon Lawsuit Is Ad Tech’s History Of Opacity Repeating Itself
Pasta Powerhouse Barilla Helps Itself to Posh Mac and Cheese Upstart Goodles
Week of Aug 24 Morning News Ratings: Positive Momentum Recorded by All Morning Shows