Google Will Enjoy Major GDPR Data Advantages, Even After Joining IAB Europe’s Industry Framework

Even if Google registers its entire product stack with the IAB Europe Transparency and Consent Framework (TCF), there will still be important differences between Google’s GDPR solution and the programmatic ecosystem. Google has a huge advantage because of its end-to-end status in the online supply chain, said Blake Brannon, VP of product at the privacyContinue reading »

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Private Gardens And Other Potential Hedges Against Data Leakage

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Joseph Lospalluto, regional executive vice president, Americas, at Smart. To decrease their dependence on Facebook and Google, publishers like Meredith are embracing a publisher-as-platform approach. This is yet one more example of what IContinue reading »

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