If you're looking for evidence of how deeply celebrities have permeated Super Bowl ads, let's make a random comparison. In...
Enough
Across the globe, more and more privacy laws are being introduced on state, national and international levels. Many of these...
AUCKLAND, Friday: Stuff reports that it has grown audience across its print and digital channels combined, “with now even more...
Transparency is making its way into CTV bid requests, including supply source, content genre and, increasingly, show-level transparency. According to...
According to the latest Gartner CFO survey, 53% of chief financial officers plan to increase marketing budgets by at least...
In a wildly exciting and inventive sector, YouTube is merely meeting the status quo – with scope for so much...
Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a...
California’s privacy protections are considered by most privacy pros to be the toughest and most comprehensive in the nation. But...
Data sharing creates liability. Many brands and publishers employ consent management platforms (CMPs). However, true privacy compliance requires more than...
The benefits of technology are seemingly endless. Yet despite the many doors that smart TVs will open in the years...