If you're selling your service or product through social media and can't figure out how everything you're posting brings in...
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Assume a consumer, watching TV, turns to Instagram during a commercial break and spots an interesting ad on their feed....
TV has a transparency problem. It’s almost impossible for advertisers to know who’s really sitting in front of a TV...
Ryman Healthcare’s latest trans-Tasman campaign ‘The measure of a full life’ celebrates the beauty and joy of life at every...
Ryman Healthcare’s latest trans-Tasman campaign ‘The measure of a full life’ celebrates the beauty and joy of life at every...
The benefits of technology are seemingly endless. Yet despite the many doors that smart TVs will open in the years...
Retracing the customer journey from impression to transaction is the holy grail of marketing attribution. But consumer behavior is messy....
Connected TV isn’t always the superhero. Sometimes, it’s the sidekick. On Wednesday, AppLovin-owned mobile measurement platform Adjust launched a product...
People don’t just watch TV sitting on the couch (or, well, lying in bed). Sometimes they go outside. On Thursday,...
Even though the world began to open up and people started going outside more in 2021, consumers are still streaming...