Advertisers are getting serious about cutting carbon from their campaigns. But before publishers can make their ad tech greener, they have to measure their emissions to create an accurate foundation for building a sustainability strategy upon. However, measurement and consulting can be expensive. And publishers are often reluctant to make changes to their ad tech […]
The post As Publishers Try To Go Green(er), Sharethrough Pays To Measure Their Emissions appeared first on AdExchanger.
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