NBCUniversal’s Paris 2024 Ad Sales ‘Double’ the Pace of the Olympics in Tokyo

With 10 months to go until the opening ceremony in Paris, NBCUniversal is seeing record-setting ad sale revenue. The company is “further ahead than we’ve ever been, from a pure sales perspective,” Dan Lovinger, president of Olympic and Paralympic partnerships, told Adweek, saying the best comparison would be the company’s performance with the original 2020…
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