Programmatic

Volkswagen Designed a Tiny Model of a Dealership to Promote its AR Showroom

Volkswagen has shrunk its dealership experience into a model less than a foot tall in an effort to show off its new virtual showroom tools. The automaker and agency DDB Sydney placed a miniaturized exact replica of a Volkswagen lot–complete with tiny plant beds and glass floor-to-ceiling windows–in Sydney’s central business district this week with…
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