Mobile ad networks have been busily stress testing SKAdNetwork in preparation for Apple’s IDFA changes – but they’ve been doing so with one arm tied behind their back. For months, two of the most crucial pieces of information necessary for attribution were absent in the postbacks coming from SKAdNetwork, which is Apple’s API for enabling ad… Continue reading »
The post Apple Fixes A Major SKAdNetwork Bug – But Implementing It Still Won’t Be Easy appeared first on AdExchanger.
