Verizon’s Media Business Disappoints; Walled Gardens Weather The Privacy Storm

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down, But Still Substantial Verizon’s media biz dropped 5.8% YoY in Q4 2018 – bringing it to “only” $2.1 billion in the quarter. Verizon Media (née Oath) has disappointed this year. “Certainly, when you see -6.9% revenue growth in 3Q and -5.8% in 4Q,Continue reading »

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Apple Device Revenue Slumps As Services Skyrocket

Apple actually mentioned the word “advertising” on its earnings call. Although hardware isn’t going anywhere, Apple’s services business, which includes search ads in the App Store, is becoming increasingly meaningful to the company’s bottom line. “Services are scaling quickly,” Apple CFO Luca Maestri told investors on Tuesday. Although iPhone sales were weak during the holidayContinue reading »

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How Amazon Undercuts Williams-Sonoma; Apple Explores Gaming Subscriptions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Vs. Williams-Sonoma A lawsuit filed by Williams-Sonoma against Amazon in December demonstrates the ecommerce platform’s ability to replicate and overwhelm rival product lines. Williams-Sonoma is relatively strong online, with ecommerce accounting for the majority of sales, and its furniture business West Elm isContinue reading »

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AT&T Returns To YouTube; Facebook Faces New FTC Fine

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe Enough AT&T is advertising on YouTube again after a two-year hiatus. The telco, one of the world’s largest advertisers, pulled spend from the video platform at the height of its 2017 brand safety scandal with a promise not to return until majorContinue reading »

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CES 2019: Can Apple’s Billboard Shift The Conversation To Consumer Privacy?

If Apple has its way, privacy will be a topic of conversation at this year’s Consumer Electronics Show (CES). The tech giant posted a giant billboard outside Springhill Suites Marriott Hotel in Las Vegas with a message that plays on the infamous Vegas catchphrase: “What happens on your iPhone, stays on your iPhone.” The poster,Continue reading »

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Innovid Raises $30M; Akamai To Snap Up Janrain

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Sees Green Innovid has raised $30 million to invest in CTV ad serving and measurement products. Goldman Sachs Private Capital Investing Group led the round, bringing Innovid’s total funding to $52.6 million. Innovid has held on to its independent status, which it thinksContinue reading »

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Verizon’s Oath Looks To Non-Advertising Revenue; Apple Lax On App Enforcement?

Shorting Ads Verizon is inching away from the grand advertising ambitions it once had for Oath. The ad unit has a new chief, Guru Gowrappan, following Tim Armstrong’s departure in September, and Verizon CEO Hans Vestberg, who took over in August, is more interested in network infrastructure than media. And after failing to meet adContinue reading »

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Retailers Race To Own A Piece Of CTV’s Future

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ryan Christiansen, co-founder and CEO at Ntooitive Digital. The ability to track and effectively target consumer actions has never been more essential to marketers seeking to unleash the power of cross-platform digital advertising. WithContinue reading »

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German Pubs Unite To Save The Cookie; Pinterest To Hit $1B In Ad Revenue By 2020

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sridhar Out One of Google’s key ad executives is riding his horse off into the VC sunset, Forbes reports. SVP Ads and Commerce Sridhar Ramaswamy will depart the Googleplex for a role with Greylock Ventures. Sridhar helped Google’s ad platform business grow from $1.5Continue reading »

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