Verizon’s Oath Looks To Non-Advertising Revenue; Apple Lax On App Enforcement?

Shorting Ads Verizon is inching away from the grand advertising ambitions it once had for Oath. The ad unit has a new chief, Guru Gowrappan, following Tim Armstrong’s departure in September, and Verizon CEO Hans Vestberg, who took over in August, is more interested in network infrastructure than media. And after failing to meet adContinue reading »

The post Verizon's Oath Looks To Non-Advertising Revenue; Apple Lax On App Enforcement? appeared first on AdExchanger.

Read more

Retailers Race To Own A Piece Of CTV’s Future

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ryan Christiansen, co-founder and CEO at Ntooitive Digital. The ability to track and effectively target consumer actions has never been more essential to marketers seeking to unleash the power of cross-platform digital advertising. WithContinue reading »

The post Retailers Race To Own A Piece Of CTV’s Future appeared first on AdExchanger.

Read more

German Pubs Unite To Save The Cookie; Pinterest To Hit $1B In Ad Revenue By 2020

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sridhar Out One of Google’s key ad executives is riding his horse off into the VC sunset, Forbes reports. SVP Ads and Commerce Sridhar Ramaswamy will depart the Googleplex for a role with Greylock Ventures. Sridhar helped Google’s ad platform business grow from $1.5Continue reading »

The post German Pubs Unite To Save The Cookie; Pinterest To Hit $1B In Ad Revenue By 2020 appeared first on AdExchanger.

Read more

The Big Platforms Are Giving Augmented Reality A Real Push

Augmented reality is about to hit its stride thanks to large media platforms, which are leading the way. Snap was early, but over the past 12 to 18 months, Facebook, Google, Apple, Amazon, Microsoft, Alibaba and others have all made big bets on AR by either investing in companies or creating (some might argue copying)Continue reading »

The post The Big Platforms Are Giving Augmented Reality A Real Push appeared first on AdExchanger.

Read more

IPhones Are Apple’s Priority – But Is Its Advertising Biz Coming Back?

There’s always fanfare when Apple releases its new iPhones every September, as the company is expected to do at its annual hardware event in Cupertino on Wednesday. But away from the pomp of its hardware launch, Apple has been working behind the scenes to boost its growing software and services business – one that marketContinue reading »

The post IPhones Are Apple’s Priority – But Is Its Advertising Biz Coming Back? appeared first on AdExchanger.

Read more

Break Up Google? Don’t Hold Your Breath; Nintendo’s Miyamoto Bemoans Today’s Game Monetization

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Stay Together A growing chorus of media industry leaders, privacy activists and even legislators have called for anti-monopoly cases against Apple, Amazon, Google and Facebook. And those calls have only gotten louder since the European Union hit Google with a record-breaking $5.1 billionContinue reading »

The post Break Up Google? Don't Hold Your Breath; Nintendo's Miyamoto Bemoans Today's Game Monetization appeared first on AdExchanger.

Read more

Verizon Courts Online TV Partners; Pinterest’s Ad Rev Nears $1B

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Race For 5G Verizon is in talks to partner with Google and Apple to provide online television when it releases its first 5G network in select cities later this year. Verizon fell short in developing an online TV service and wrote off itsContinue reading »

The post Verizon Courts Online TV Partners; Pinterest's Ad Rev Nears $1B appeared first on AdExchanger.

Read more

Some Pubs’ Opt-Ins Fail GDPR; Buyers Clamor For Acxiom’s Connectivity Biz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Consent Mismanagement Publishers have wildly divergent approaches to consent management, and some may not sufficiently comply with GDPR. Since the regulation is vague about how publishers should convey consent to their audiences, many still use practices that violate the law, such as pre-ticked opt-ins,Continue reading »

The post Some Pubs’ Opt-Ins Fail GDPR; Buyers Clamor For Acxiom’s Connectivity Biz appeared first on AdExchanger.

Read more

Apple’s Push Against Push Is An Opportunity For Advertisers

As Apple cuts down on lock screen clutter, app marketers should take notice. In the wake of Apple’s latest do-not-disturb feature updates, which give users more control over their notifications, developers need to be judicious about how pushy they get with push notifications. Once users disable push or banish notifications from the lock screen, theyContinue reading »

The post Apple’s Push Against Push Is An Opportunity For Advertisers appeared first on AdExchanger.

Read more

ANA Opposes Census Change; Apple Vs. Facebook Intensifies

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Census Incenses The ANA published a survey of advertisers who oppose a potential change to the US census that would undercut marketing spend and measurement. The Trump administration wants to include a question about citizenship in the 2020 census, which advertisers worry willContinue reading »

The post ANA Opposes Census Change; Apple Vs. Facebook Intensifies appeared first on AdExchanger.

Read more