apple

News 

German Pubs Unite To Save The Cookie; Pinterest To Hit $1B In Ad Revenue By 2020

Programmatic , , , , , ,

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sridhar Out One of Google’s key ad executives is riding his horse off into the VC sunset, Forbes reports. SVP Ads and Commerce Sridhar Ramaswamy will depart the Googleplex for a role with Greylock Ventures. Sridhar helped Google’s ad platform business grow from $1.5… Continue reading »

The post German Pubs Unite To Save The Cookie; Pinterest To Hit $1B In Ad Revenue By 2020 appeared first on AdExchanger.

Read more
News 

The Big Platforms Are Giving Augmented Reality A Real Push

Programmatic , , , , , , , ,

Augmented reality is about to hit its stride thanks to large media platforms, which are leading the way. Snap was early, but over the past 12 to 18 months, Facebook, Google, Apple, Amazon, Microsoft, Alibaba and others have all made big bets on AR by either investing in companies or creating (some might argue copying)… Continue reading »

The post The Big Platforms Are Giving Augmented Reality A Real Push appeared first on AdExchanger.

Read more
News 

IPhones Are Apple’s Priority – But Is Its Advertising Biz Coming Back?

Programmatic , , , , , , ,

There’s always fanfare when Apple releases its new iPhones every September, as the company is expected to do at its annual hardware event in Cupertino on Wednesday. But away from the pomp of its hardware launch, Apple has been working behind the scenes to boost its growing software and services business – one that market… Continue reading »

The post IPhones Are Apple’s Priority – But Is Its Advertising Biz Coming Back? appeared first on AdExchanger.

Read more
News 

Break Up Google? Don’t Hold Your Breath; Nintendo’s Miyamoto Bemoans Today’s Game Monetization

Programmatic , , , , , , , ,

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Stay Together A growing chorus of media industry leaders, privacy activists and even legislators have called for anti-monopoly cases against Apple, Amazon, Google and Facebook. And those calls have only gotten louder since the European Union hit Google with a record-breaking $5.1 billion… Continue reading »

The post Break Up Google? Don't Hold Your Breath; Nintendo's Miyamoto Bemoans Today's Game Monetization appeared first on AdExchanger.

Read more
News 

Verizon Courts Online TV Partners; Pinterest’s Ad Rev Nears $1B

Programmatic , , , , , , , , , , , ,

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Race For 5G Verizon is in talks to partner with Google and Apple to provide online television when it releases its first 5G network in select cities later this year. Verizon fell short in developing an online TV service and wrote off its… Continue reading »

The post Verizon Courts Online TV Partners; Pinterest's Ad Rev Nears $1B appeared first on AdExchanger.

Read more
News 

Some Pubs’ Opt-Ins Fail GDPR; Buyers Clamor For Acxiom’s Connectivity Biz

Programmatic , , , , , , ,

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Consent Mismanagement Publishers have wildly divergent approaches to consent management, and some may not sufficiently comply with GDPR. Since the regulation is vague about how publishers should convey consent to their audiences, many still use practices that violate the law, such as pre-ticked opt-ins,… Continue reading »

The post Some Pubs’ Opt-Ins Fail GDPR; Buyers Clamor For Acxiom’s Connectivity Biz appeared first on AdExchanger.

Read more
News 

Apple’s Push Against Push Is An Opportunity For Advertisers

Programmatic , , , , , ,

As Apple cuts down on lock screen clutter, app marketers should take notice. In the wake of Apple’s latest do-not-disturb feature updates, which give users more control over their notifications, developers need to be judicious about how pushy they get with push notifications. Once users disable push or banish notifications from the lock screen, they… Continue reading »

The post Apple’s Push Against Push Is An Opportunity For Advertisers appeared first on AdExchanger.

Read more
News 

ANA Opposes Census Change; Apple Vs. Facebook Intensifies

Programmatic , , , , , , , , ,

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Census Incenses The ANA published a survey of advertisers who oppose a potential change to the US census that would undercut marketing spend and measurement. The Trump administration wants to include a question about citizenship in the 2020 census, which advertisers worry will… Continue reading »

The post ANA Opposes Census Change; Apple Vs. Facebook Intensifies appeared first on AdExchanger.

Read more
News 

Ding-Dong, Third-Party Cookies And Fingerprinting Are Officially Dead In Safari

Programmatic , , , , , , ,

Social plugins, your cookie-dropping days are numbered – on Safari, at least. At its Worldwide Developers Conference on Monday, Apple announced that the third-party widgets that litter the internet will no longer be able to place cookies on visitors using Safari. “We’ve all seen these like buttons and share buttons and these comment fields,” said Craig… Continue reading »

The post Ding-Dong, Third-Party Cookies And Fingerprinting Are Officially Dead In Safari appeared first on AdExchanger.

Read more
News 

Apple Plans Ad Net; DoubleClick Bolsters Digital Audio

Programmatic , , , , , , ,

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Bite Apple has discussed a potential in-app ad network to target audiences based on keywords – similar to its current App Store search business – and drive app downloads. Snap, Pinterest and others have been approached about the idea over the past year,… Continue reading »

The post Apple Plans Ad Net; DoubleClick Bolsters Digital Audio appeared first on AdExchanger.

Read more