Comic: None Shall Pass
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
The post Comic: None Shall Pass appeared first on AdExchanger.
apple
Experts Weigh In On What Apple’s New Privacy-Safe Social Login Option Means For Advertisers
Apple dropped a mini bombshell Monday at its Worldwide Developer Conference: a privacy-safe logon button for apps. Positioned as “the fast and easy way to sign in without all the tracking” according to SVP of software engineering Craig Federighi, “Sign in with Apple” is a developer-initiated alternative to the single sign-ons offered by the likes… Continue reading »
The post Experts Weigh In On What Apple’s New Privacy-Safe Social Login Option Means For Advertisers appeared first on AdExchanger.
With Cookies Nearly In The Rear View, Apple Cracks Down On Social Logins
Apple’s high-profile assault on third-party tracking continues. Starting with iOS 13 in the fall, users will be able to log in to apps and services using Apple Face ID without sharing other personal information. The new “Sign in with Apple” button, an unconcealed jab at Google and Facebook, is a way to sign in “without… Continue reading »
The post With Cookies Nearly In The Rear View, Apple Cracks Down On Social Logins appeared first on AdExchanger.
Apple’s Attribution Fix For Safari Explained
When it comes to ad tracking in Safari, Apple usually taketh away. But sometimes Apple giveth advertisers a little something. Meet privacy-preserving ad click attribution for the web. Think of it as Apple throwing a bone to advertisers who need a way to measure the effectiveness of their ads in Safari, which is where tracking… Continue reading »
The post Apple’s Attribution Fix For Safari Explained appeared first on AdExchanger.
Silicon Valley Tech Is Spending More On Ads – Largely On Itself
Internet-age companies like Apple, Alphabet, Amazon and Netflix, not to mention Chinese technology giants, are spending more on advertising, catching verticals like CPG, automotive and financial companies that traditionally spend the most on ads. There are 10 new-age tech companies among Ad Age’s top 100 global advertisers. In 2017, the most recent full year data… Continue reading »
The post Silicon Valley Tech Is Spending More On Ads – Largely On Itself appeared first on AdExchanger.
Sen. Elizabeth Warren Wants To Force Google To Divest Its Ad Platforms
Big Tech can’t catch a break in DC … actually, scratch that. If Sen. Elizabeth Warren, D-MA, is elected to the White House in 2020, she’s got a plan to break up Amazon, Google, Facebook and Apple. And her proposal specifically targets Google’s ad platform business. On Friday, the Democratic presidential candidate laid out how her… Continue reading »
The post Sen. Elizabeth Warren Wants To Force Google To Divest Its Ad Platforms appeared first on AdExchanger.
Apple Buys Digital Marketing Firm; Facebook Watch May Let Media Companies Serve Their Own Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Goes Shopping A regulatory filing revealed that Apple has acquired DataTiger, a digital marketing company specializing in customer journey tracking. Apple has assembled an interesting portfolio of tech companies in recent years, including the audio recognition app Shazam and Texture, a digital magazine… Continue reading »
The post Apple Buys Digital Marketing Firm; Facebook Watch May Let Media Companies Serve Their Own Ads appeared first on AdExchanger.
Comic: Game Of Pods
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
The post Comic: Game Of Pods appeared first on AdExchanger.
Verizon’s Media Business Disappoints; Walled Gardens Weather The Privacy Storm
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down, But Still Substantial Verizon’s media biz dropped 5.8% YoY in Q4 2018 – bringing it to “only” $2.1 billion in the quarter. Verizon Media (née Oath) has disappointed this year. “Certainly, when you see -6.9% revenue growth in 3Q and -5.8% in 4Q,… Continue reading »
The post Verizon's Media Business Disappoints; Walled Gardens Weather The Privacy Storm appeared first on AdExchanger.
Apple Device Revenue Slumps As Services Skyrocket
Apple actually mentioned the word “advertising” on its earnings call. Although hardware isn’t going anywhere, Apple’s services business, which includes search ads in the App Store, is becoming increasingly meaningful to the company’s bottom line. “Services are scaling quickly,” Apple CFO Luca Maestri told investors on Tuesday. Although iPhone sales were weak during the holiday… Continue reading »
The post Apple Device Revenue Slumps As Services Skyrocket appeared first on AdExchanger.