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Silicon Valley Tech Is Spending More On Ads – Largely On Itself

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Internet-age companies like Apple, Alphabet, Amazon and Netflix, not to mention Chinese technology giants, are spending more on advertising, catching verticals like CPG, automotive and financial companies that traditionally spend the most on ads. There are 10 new-age tech companies among Ad Age’s top 100 global advertisers. In 2017, the most recent full year data… Continue reading »

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Sen. Elizabeth Warren Wants To Force Google To Divest Its Ad Platforms

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Big Tech can’t catch a break in DC … actually, scratch that. If Sen. Elizabeth Warren, D-MA, is elected to the White House in 2020, she’s got a plan to break up Amazon, Google, Facebook and Apple. And her proposal specifically targets Google’s ad platform business. On Friday, the Democratic presidential candidate laid out how her… Continue reading »

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Apple Buys Digital Marketing Firm; Facebook Watch May Let Media Companies Serve Their Own Ads

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Goes Shopping A regulatory filing revealed that Apple has acquired DataTiger, a digital marketing company specializing in customer journey tracking. Apple has assembled an interesting portfolio of tech companies in recent years, including the audio recognition app Shazam and Texture, a digital magazine… Continue reading »

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Verizon’s Media Business Disappoints; Walled Gardens Weather The Privacy Storm

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down, But Still Substantial Verizon’s media biz dropped 5.8% YoY in Q4 2018 – bringing it to “only” $2.1 billion in the quarter. Verizon Media (née Oath) has disappointed this year. “Certainly, when you see -6.9% revenue growth in 3Q and -5.8% in 4Q,… Continue reading »

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Apple Device Revenue Slumps As Services Skyrocket

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Apple actually mentioned the word “advertising” on its earnings call. Although hardware isn’t going anywhere, Apple’s services business, which includes search ads in the App Store, is becoming increasingly meaningful to the company’s bottom line. “Services are scaling quickly,” Apple CFO Luca Maestri told investors on Tuesday. Although iPhone sales were weak during the holiday… Continue reading »

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How Amazon Undercuts Williams-Sonoma; Apple Explores Gaming Subscriptions

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Vs. Williams-Sonoma A lawsuit filed by Williams-Sonoma against Amazon in December demonstrates the ecommerce platform’s ability to replicate and overwhelm rival product lines. Williams-Sonoma is relatively strong online, with ecommerce accounting for the majority of sales, and its furniture business West Elm is… Continue reading »

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AT&T Returns To YouTube; Facebook Faces New FTC Fine

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe Enough AT&T is advertising on YouTube again after a two-year hiatus. The telco, one of the world’s largest advertisers, pulled spend from the video platform at the height of its 2017 brand safety scandal with a promise not to return until major… Continue reading »

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CES 2019: Can Apple’s Billboard Shift The Conversation To Consumer Privacy?

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If Apple has its way, privacy will be a topic of conversation at this year’s Consumer Electronics Show (CES). The tech giant posted a giant billboard outside Springhill Suites Marriott Hotel in Las Vegas with a message that plays on the infamous Vegas catchphrase: “What happens on your iPhone, stays on your iPhone.” The poster,… Continue reading »

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Innovid Raises $30M; Akamai To Snap Up Janrain

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Sees Green Innovid has raised $30 million to invest in CTV ad serving and measurement products. Goldman Sachs Private Capital Investing Group led the round, bringing Innovid’s total funding to $52.6 million. Innovid has held on to its independent status, which it thinks… Continue reading »

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