The Big Story: Losing Apple IDFA Would Keep The App Community Dismayed
Did Apple deal a death blow to the IDFA, the identifier used by the mobile ecosystem to understand app audiences?
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Apple WWDC 2020: A Version Of Intelligent Tracking Prevention Is Coming To The App World
Apple didn’t explicitly kill off its ad ID during its Worldwide Developers Conference on Monday as some expected, but it
Read moreApple Is Putting IDFA Use Under The Microscope
Apple seems poised to clamp down on the rampant, unauthorized use of its mobile ad ID, the IDFA. Earlier this
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Amazon Faces EU Data Inquiry; Apple Will Fund Podcasts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ecom Advantage The EU’s top antitrust regulator, Margrethe Vestager, opened an investigation into whether Amazon unfairly collects or uses data to promote its own products at the expense of other retailers or manufacturers. “Ecommerce has boosted retail competition and brought more choice… Continue reading »
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Apple News Plus A Bust For Publishers; Bain Wants To Acquire WPP’s Kantar
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Crab Apples Apple News Plus, the $10 per-month news bundle Apple launched in March, is headed back to the drawing board after a rough debut. Revenue from the service is split 50/50, with half going to Apple and publishers splitting the other half based… Continue reading »
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Comic: None Shall Pass
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Experts Weigh In On What Apple’s New Privacy-Safe Social Login Option Means For Advertisers
Apple dropped a mini bombshell Monday at its Worldwide Developer Conference: a privacy-safe logon button for apps. Positioned as “the fast and easy way to sign in without all the tracking” according to SVP of software engineering Craig Federighi, “Sign in with Apple” is a developer-initiated alternative to the single sign-ons offered by the likes… Continue reading »
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With Cookies Nearly In The Rear View, Apple Cracks Down On Social Logins
Apple’s high-profile assault on third-party tracking continues. Starting with iOS 13 in the fall, users will be able to log in to apps and services using Apple Face ID without sharing other personal information. The new “Sign in with Apple” button, an unconcealed jab at Google and Facebook, is a way to sign in “without… Continue reading »
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Apple’s Attribution Fix For Safari Explained
When it comes to ad tracking in Safari, Apple usually taketh away. But sometimes Apple giveth advertisers a little something. Meet privacy-preserving ad click attribution for the web. Think of it as Apple throwing a bone to advertisers who need a way to measure the effectiveness of their ads in Safari, which is where tracking… Continue reading »
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Silicon Valley Tech Is Spending More On Ads – Largely On Itself
Internet-age companies like Apple, Alphabet, Amazon and Netflix, not to mention Chinese technology giants, are spending more on advertising, catching verticals like CPG, automotive and financial companies that traditionally spend the most on ads. There are 10 new-age tech companies among Ad Age’s top 100 global advertisers. In 2017, the most recent full year data… Continue reading »
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