AUCKLAND, Monday: Ponsonby indie YoungShand has hired Andrea Long to head up their growing media team, expanding the previous digital focus to a full media offering.
MD Duncan Shand: “We have admired Andrea’s work for a long time since we worked together on the Lion account.
“Andrea has always been fantastic to partner with; she’s a brilliant, collaborative media leader who brings innovative media thinking into creative ideas. We’re thrilled to have her on the team to lead the development of our broader integrated media offering,
“YoungShand has always had a strong digital media offering, but recent wins have resulted in clients wanting a comprehensive media approach that is fully integrated into the creative product.
“Her recent accolades include a Gold Beacon for Best Media Activation 2020.”
“As a full-service creative agency, it makes sense for our media offering to expand, ensuring that we’re providing integrated creative and media expertise across all channels, allowing us to take full responsibility for driving results.”
“Andrea has worked in the ad industry for 15+ years, across creative and finance – the perfect springboard to her positions in media.”
Zenith & MediaCom
Long is ex Zenith and MediaCom, and has worked across a broad range of clients, including Disney, Lion NZ, Dilmah, Mother Earth, House of Travel, Public Trust, nib Health Insurance and Auckland City Mission. Her recent accolades include a Gold Beacon for Best Media Activation 2020.
Long said: “I’m thrilled to be joining the team as I’m passionate about Kiwi businesses, so a key part of the move was the ability to focus on helping grow New Zealand brands both here and internationally.
“The integrated nature of the agency allows us real on-the-floor agility that Kiwi businesses can actively appreciate. YoungShand already has brilliant depth in the digital media team, so it’s going to be exciting to see what we can do together.”
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