Programmatic

Discovery Unveils New Global Streaming Service, Discovery+, Debuting in January

Lifestyle programming juggernaut Discovery Inc. will roll out its own streaming service, Discovery+, in just one month–on Jan. 4–in an effort to capitalize on shifting consumer habits and go after direct-to-consumer subscription dollars that are fast becoming the backbone of the television media industry’s newest era. The streamer will debut in the U.S. at two…
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