OTT Audiences Are There – So Why Aren’t Advertisers Buying?

AdExchanger |

OTT audiences are prevalent and engaged. But while advertisers are buying, they’re not exactly beating down the doors. Watch any premium long-form show on an internet connection and you’ll see the same irrelevant message played so frequently it’ll haunt your dreams. What gives? The main issue is buyer confusion about how to transact on OTTContinue reading »

The post OTT Audiences Are There – So Why Aren’t Advertisers Buying? appeared first on AdExchanger.

Read more

How Streaming Video Service Crunchyroll Strikes A Balance Between Subscriptions and Ads

AdExchanger |

For video service Crunchyroll, finding the right mix of ads and subscriptions is critical for ensuring long-term success in the OTT space. That strategy also includes a range of alternative revenue streams, such as offline events and ecommerce. But before it could effectively monetize, Crunchyroll built a scaled audience by catering exclusively to Japanese animeContinue reading »

The post How Streaming Video Service Crunchyroll Strikes A Balance Between Subscriptions and Ads appeared first on AdExchanger.

Read more

Discovery Communications To Buy Scripps For $14.6 Billion

AdExchanger |

After bidding against Viacom for Scripps Networks Interactive, Discovery Communications has emerged victorious in acquiring the lifestyle cable network for $14.6 billion in stock and cash, the company revealed Monday. [Read the release.] Viacom backed out of a bidding war late last week with the rival network after making an all-cash offer that reportedly fellContinue reading »

The post Discovery Communications To Buy Scripps For $14.6 Billion appeared first on AdExchanger.

Read more