TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based methodology. The deal will help iSpot track both business outcomes and the brand impact of ad creative and media in real-time, including persuasion, likeability, watchability, purchase intent, brand recall and emotional factors. Advertisers can use… Continue reading »
The post iSpot.tv Buys Ad Scoring Firm Ace Metrix To Measure Brand Impact appeared first on AdExchanger.
