Programmatic

How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising?

Super Bowl host cities normally get flooded with out-of-home ads leading up to the Big Game. However, this year OOH advertising might look different for Super Bowl 55 host city Tampa as rising Covid-19 numbers will likely lead to a significant decrease in attendance. NFL commissioner Roger Goodell said the league plans to have as…
Adweek Feed