Programmatic

Taboola Gets Into the Stories Game With Beta Release of Taboola Stories

Content discovery platform Taboola became the latest platform to embrace the stories format with Monday’s beta rollout of Taboola Stories. Advertisers will have access to the stories format first popularized by Snapchat and later embraced by Instagram, Facebook and other social platforms, but with the content living on the sites of trusted publishers, rather than…
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