2020 YouTube Ads Leaderboard for NZ released

Programmatic

4 years ago

The 2020 New Zealand YouTube Ads Leaderboard has been announced, showcasing the top 10 ads from the year that was.

The YouTube Ads Leaderboard showcases the most creative and engaging ads – which were determined by an algorithm that factored in organic and paid views, watch time, and audience retention for the period 1 January 2020 to 31 December 2020.

Head of Creative Development for Google Australia and New Zealand, Fiona Walford, says the Leaderboard highlighted some key trends.

“2020 was a year to remember in many ways – for the creative industry it was a year of invention: finding new ways to create and produce, different ways to tell stories in a new and untested environment, and working out what resonated as we all went into a global pandemic within a sea of uncertainty.

“What transpired is exemplified by the 2020 NZ Ads Leaderboard, which is a testament to the breadth of highly effective creative work we saw on YouTube every day of that strange year, and brings to life the best ways to speak to that huge and diverse audience.

“It was rich and diverse, from long form storytelling, to product benefit focused to emotive messaging, nearly all told with a sense of humour; all of them have found a place in the 2020 top 10.”

Here are the top 10 ads, along with the brands and their agencies:

1. How to DINNER Ep 2 with New Zealand Rugby Star Richie Mo’unga