After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com. OTT ad spending is on the rise, but there are a few things holding back the floodgates from really opening: measurement and educating TV buyers on the benefits of audience-based buying. TV advertisers, particularly in… Continue reading »
The post MadHive: ‘The Medium Where Consumers Watch No Longer Matters’ appeared first on AdExchanger.
