The AdExchanger team will be off for Presidents Day on Monday, February 16. We’ll see you back here on Tuesday,...
Consumers’
Human-made creative is in again; The Atlantic accuses Google of (another) monopoly; and it turns out brands like to have...
Adobe says Black Friday sales jumped 9.1%, outpacing expectations. Adweek Feed
AUCKLAND, Today: New research shows the sustainability surcharge is officially dead, with consumers across Australia and New Zealand rejecting the...
AI brands are seeking emotional connection, while consumer brands are using anti-AI sentiment to promote their own authenticity. Adweek Feed
As we head into the second half of the year, inflation and uncertainty around tariffs continue to shape decision making...
A new report from Typeform shows the disconnect. Adweek Feed
A nationwide boycott aimed at major retailers like Walmart and Amazon over their diversity, equity, and inclusion policies was meant...
Walking around Austin, Texas, during South by Southwest this year, Rivian was nearly omnipresent. That's due to a two-year headlining...
This post was created in partnership with Nielsen Instead of chasing consumers and their fragmented viewing habits, marketers need to...