The start of the school year means extra expenses for families, and with the uncertainties surrounding Covid, these pressures are being felt more than ever.
With this in mind, Countdown is helping families stretch their precious budgets further by demonstrating the many ways the supermarket offers value for money.
In their latest spot with M&C Saatchi, a Countdown trolley comes to life, leading a shopper to where all of the best value is to be found.
M&C Saatchi Executive Creative Director, Paul Hankinson, says: “A Countdown trolley is where all of Countdown’s value drivers come together in real life – so it’s only fitting that it should be where they come together when telling a story about it. And to add a bit of fun and theatre to that story, we gave the trolley a sense of mischief and mind of its own.”
Brid Drohan-Stewart, Head of Brand and Acting GM Marketing at Countdown, says: “Now more than ever, Kiwis are looking for value when they shop. Value you can count on is a critical driver for us as a supermarket, essential for our customers to see in our stores, and we hope this campaign helps make it even easier for our customers to get the most out of their shopping budgets.”
CREDITS:
M&C Saatchi
Creative Partner – Tom McFarlane
Executive Creative Director – Paul Hankinson
Head of Art – Gerhard Myburgh
Senior Art Director – Christiaan van Noppen
Producer – Liz Rosby / Sarah Hobden
Planning Director – Emma Fern
Group Account Director – Carly Pratt
Senior Account Director – Genevieve Slater
Countdown
Acting GM Brand – Brid Drohan-Stewart
Senior Marketing Manager – Travis Tompsett
Senior Marketing Manager – Vanessa Berry
Assistant Marketing Manager – Mikayla Corbett
Marketing Manager – Ben Morris
Assistant Marketing Manager – Patrick Lough
Production
Film co: Exit
Director: Felicity Morgan- Rhind
Film Producer: Declan Cahill
Audio: Liquid (Craig Matuschka)
Music: Liquid (Peter van de Fluit)
DOP: Richard Harling
Post: Creature
Grade: Pete Ritchie
dentsu
Group Business Director – Suzie Thompson
Channel Strategist – Amy Greene
Business Director – Kat Chin
Business Manager – Lauren Dean
Digital Manager – Kate Hopkinson
Senior Business Executive – Tayla Wright
The post Countdown and M&C Saatchi present Value you can Count on appeared first on stoppress.co.nz.