Programmatic

After 80 Years of Serving Farmers and Ranchers, Tractor Supply Has a New Target: Pet Parents

Tractor Supply Company, which describes itself as the largest rural lifestyle retailer in the U.S., is expanding its animal services–more commonly for horses, cows and chickens–by offering online pet prescriptions as well as on-demand veterinary advice on its app for dogs and cats. “Our customers can call, chat or email a team of veterinary professionals…
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